Protranslate Blog

Starting Google Ads campaigns in a foreign language is a challenging task. How to create an effective commercial message that will help to sell your product? How to find a suitable context to sell your product? And more tips from Protranslate localization team…

Localization is an extremely important process for businesses all around the world. Speaking about mobile app localization, it can be considered a strategic investment to expand your application audience across the borders!

Creative translation is a very niche and highly qualified job. In this article, we uncover which skills creative translator should have and how to improve yourself working on creative translation tasks. The importance of thinking outside the frame while working on a translation of different creative texts.

While marketing translation is becoming a new trend for companies with global business operations, we would like to share several proven marketing activities that will help the business grow. Valuable tips for marketing translators and small and medium enterprises.

SEO localization can open new horizons for those businesses which target users in foreign countries and significantly increase your website traffic from abroad. In this article, we are going to talk about the principles of search engine optimization and SEO strategy for foreign markets.

Creating an advertisement in a foreign language can be a very challenging task. It should be mistake-free and at the same time easy to read and comprehend by locals. In this article, we are going to discover and reveal mistakes that you should avoid while translating advertising materials…

Amazon is one of the whales of the e-commerce industry and with the current trend of online shopping its popularity is higher than ever. Many businesses or individuals are considering to become a seller on Amazon and use all the potential of selling their goods to a huge audience. But the scary factor is how to compete with local sellers? Protranslate has a solution, read our post to find out how…

The main goal of translation is to transmit the values of the original text to the translated one, making the text sound native and easy to read. In the meanwhile, language is a very dynamic and constantly changing phenomenon which is developing in line with societies and cultures. In these conditions, professional translator should be very susceptible about the language that he or she is working with be able to develop own skills accordingly.

As we have mentioned in our previous blog posts, the editing process may include many different stages. In this article, we will go over one of the most important of these: Redaction. Redaction, apart from its close relation with publishing, can be described as a...

Localization is a long term investment that will benefit your business in many ways. International expansion strategy has to be well planned before starting business operations in a new market.  Examining market conjuncture together with basic marketing principles shall be the first step towards business expansion. In this article, we provide some tips based on real use cases of our clients!

‘‘Back translation’’ or in other words ‘reverse translation’’ is the process of translating a document back to its original language. What is it used for? The most common reason for back translation is to revise the quality of translated text by comparing it with the original one.