Localization has become extremely important all over the world. When it comes to mobile app localization, in particular, a lot of companies are making investments in localization to reach more people and to be widely known.
Correct Definition of Brand and Localization
Localization is important tool in turning the new market search to local operations, which must be carefully planned. It is important that the brand or company that is going to be localized be aware of the dynamics of the new market, especially regarding basic marketing principles.
As the internet has grown into the desired medium for advertising, services, purchasing of goods and marketing; consumers reach the goods or services easier both locally and globally. The impact of the internet on a fast-paced global basis offers instant online service for consumers by providing fast service with low energy consumption.
Arabic is widely spoken around the world today. The estimated Arabic Speaking Population In The World is around 420 million with 30 different dialects. Originating from the Semitic languages, Arabic is also the language that the holy book Quran is written in, making it a primary incentive for devout foreigners to take up mastering this sacred tongue.