Rana Maalouf
Search Engine Optimization Definition
Search Engine Optimization can be defined as the efforts to make the results of a website better in a search engine. It allows your website to rank higher when your keywords are searched by increasing the value of your website. By implementing SEO and following the necessary rules, you obtain greater chance to increase your number of visitors. This helps you to have more transaction if you provide goods and services for example. However, simply following any SEO strategy would be inadequate if you really want to increase your commercial value.
Firstly, you need to be aware of the external factors and the market you are offering your service in. You need to realize what are the most preferred features or information that you or your services have. And you should work on those aspects in parallel. You need to get inside the heads of the locals, in other words. You need to make sure that your global product can be marketed as something that is locally valuable. To be able to do so, you should educate yourself about SEO localization.
SEO Localization
SEO localization means manipulating, rearranging and reconstructing your documents or blog contents in accordance with the circumstances of the context you will be publishing your website in. For example, a world-known sportswear brand chooses to use the term “Football boots” in the UK while using the term “Soccer cleats” in the USA. Both pages have the exact same content. They both market the same product. But by successfully implementing SEO localization, this brand speaks to both audiences in different countries. Even though they already speak the same language!
If you aim for globalization, you need to present your localization skills. You may successfully provide SEO content in your own region using your mother-tongue. However, if you aim to be known on a global scale, you may see the benefits of incorporating professionals who would provide SEO translations. If you try using a regular translation you may fail to address to the needs of the market you’ve translated your content into. That is because every region differs in responding to different keywords. For example, a keyword that has a high search volume in English may rank in below levels or may have a very low search volume when the word is directly translated into Spanish.
Both SEO translation and SEO localization works hand in hand in such instances. A translator should both act as a SEO content provider and a translator at the same time. The translator should not refrain from finding the most appropriate equivalent of the word even though the translation is not direct and should do the necessary research while implementing the word into an existing content.
How to Get Started
If your needs include both localization and translation at the same time, you should focus on finding a service that provides both hand in hand. A service whose translators are equipped with adequate competence in SEO texts, localization and translation can act quicker than any other service. After using such a service or having such a help for a while, you can observe a positive change in your transactions. By viewing numbers or search volumes. When you positively implement SEO onto your website, you can see your clicking numbers increase at least 10% per month. It is indeed a fact.
Next Steps
All things considered, if your primary concern is to place yourself among the global leaders of the world, attract foreign interest, the most basic step you take should be researching SEO, SEO localization and SEO translation. And then maybe recruit help in such areas. SEO is a great investment for the future of your brand, website or simply your content you intend to share. If your website does not appear on the first page among the first results when your most potential keywords are entered, it causes you to lose a great deal of your possible customer options. If you want to improve your online presence, watch out: providing excellent SEO texts is the number one step in doing so. It should be noted that ranking among the leading results are not random. SEO strategies almost always work in benefit of the user.
Whether your need is to promote your service and goods, increase viewing numbers or attracting visitors to your blog, you should implement SEO. If necessary, get professional help from professional translation agency with SEO expertise while doing so. With its years of expertise, Protranslate is the first choice of a lot of happy customers. Contact now to find out how Protranslate can help!
