{"id":2920,"date":"2023-11-29T17:42:04","date_gmt":"2023-11-29T17:42:04","guid":{"rendered":"https:\/\/www.protranslate.net\/blog\/?p=2920"},"modified":"2024-03-15T12:55:35","modified_gmt":"2024-03-15T12:55:35","slug":"marka-bilinirligi","status":"publish","type":"post","link":"https:\/\/www.protranslate.net\/blog\/tr\/marka-bilinirligi\/","title":{"rendered":"Marka Bilinirli\u011fi"},"content":{"rendered":"<p>Marka y\u00f6netimi, \u00f6zellikle de marka bilinirli\u011fi olu\u015fturmak, korumak ve geli\u015ftirmek olduk\u00e7a zor ve hayati \u00f6nem ta\u015f\u0131yan bir g\u00f6revdir. Bir <a href=\"https:\/\/www.protranslate.net\/tr\/lokalizasyon\/\">\u00e7evirmen<\/a> olarak bu bilince sahip olmak \u00e7ok de\u011ferlidir ve m\u00fc\u015fteriniz i\u00e7in faydal\u0131 i\u00e7erikler \u00fcretmeniz i\u00e7in fazlas\u0131yla yard\u0131mc\u0131 olacakt\u0131r. Marka bilinirli\u011fi, uluslararas\u0131 d\u00fczeyde de etkilerini hissettiren bir aland\u0131r. Bu nedenle, global bir ba\u011flamda a\u00e7\u0131lmak isteyen yerel markalar\u0131n bu kavram\u0131 iyi bilmesi ve do\u011fru bir \u015fekilde uygulamas\u0131 \u00f6nerilir. \u00d6yleyse bu kavram\u0131n ne oldu\u011funa, nas\u0131l \u00f6l\u00e7\u00fclmesi ve optimize edilmesi gerekti\u011fine birlikte bakal\u0131m.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/marka-bilinirligi\/#Marka_Bilinirligi_Nedir\" title=\"Marka Bilinirli\u011fi Nedir?\">Marka Bilinirli\u011fi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/marka-bilinirligi\/#Gercek_Hayattan_Ornekler\" title=\"Ger\u00e7ek Hayattan \u00d6rnekler\">Ger\u00e7ek Hayattan \u00d6rnekler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/marka-bilinirligi\/#Marka_Bilinirligi_Nasil_Olculur\" title=\"Marka Bilinirli\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?\">Marka Bilinirli\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/marka-bilinirligi\/#Marka_Bilinirligi_Nasil_Optimize_Edilir\" title=\"Marka Bilinirli\u011fi Nas\u0131l Optimize Edilir?\">Marka Bilinirli\u011fi Nas\u0131l Optimize Edilir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nedir\"><\/span>Marka Bilinirli\u011fi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marka bilinirli\u011fi, bir m\u00fc\u015fterinin bir markay\u0131 ad\u0131ndan tan\u0131ma seviyesini g\u00f6steren bir pazarlama terimidir. Neden \u00f6nemlidir? Marka bilinirli\u011fi y\u00fcksek olan markalar daha d\u00fc\u015f\u00fck olanlara k\u0131yasla daha fazla sat\u0131\u015f ve gelir elde eder. Basit\u00e7e a\u00e7\u0131klamak gerekirse bunun sebebi, kendilerine ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 se\u00e7enekleri sunuldu\u011funda m\u00fc\u015fterilerin bildikleri markan\u0131n \u00fcr\u00fcn\u00fcne gitmeleridir. Bu durum, markan\u0131n t\u00fcketicinin zihninde belirli bir itibar\u0131 oldu\u011funu ve insanlar\u0131n o markay\u0131 daha kaliteli buldu\u011funu g\u00f6sterir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gercek_Hayattan_Ornekler\"><\/span><strong>Ger\u00e7ek Hayattan \u00d6rnekler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marka bilinirli\u011fi y\u00fcksek olan markalara en g\u00fczel \u00f6rneklerden biri Coca-Cola\u2019d\u0131r. \u00c7o\u011fu t\u00fcketici asl\u0131nda etiketi olmadan i\u00e7eceklerin fark\u0131n\u0131 anlayamaz fakat Coca-Cola g\u00fc\u00e7l\u00fc bir k\u00fcresel marka bilinirli\u011fi olu\u015fturdu\u011fu i\u00e7in \u00fcr\u00fcnleri, herhangi bir markan\u0131n i\u00e7eceklerine k\u0131yasla daha \u00e7ok tercih edilecektir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nasil_Olculur\"><\/span><strong>Marka Bilinirli\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marka bilinirli\u011finizi test edip \u00f6l\u00e7mek i\u00e7in kullanabilece\u011finiz birka\u00e7 \u00f6l\u00e7ek ve strateji vard\u0131r. Sonu\u00e7ta ba\u015flang\u0131\u00e7 noktan\u0131z\u0131 bilmezseniz daha y\u00fcksek bir bilinirlik seviyesine eri\u015fmek i\u00e7in strateji geli\u015ftiremezsiniz, de\u011fil mi?<\/p>\n<ol>\n<li><u>Do\u011frudan trafik analizi:<\/u>\u00a0Do\u011frudan taray\u0131c\u0131lar\u0131na marka ad\u0131n\u0131z\u0131 yazan kullan\u0131c\u0131lar\u0131 kapsar. Bu, marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131 yapabildi\u011finizi ve kullan\u0131c\u0131lar\u0131n markan\u0131z\u0131 veya internet sitenizi anlad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Pazar ara\u015ft\u0131rmas\u0131 yapman\u0131z\u0131, bir \u00f6l\u00e7\u00fct belirleyerek markan\u0131z\u0131n di\u011fer markalara g\u00f6re ne seviyede oldu\u011funu g\u00f6rmenizi \u00f6neririz.<\/li>\n<li><u>Kazan\u0131lm\u0131\u015f medya kullan\u0131m\u0131: <\/u>Markan\u0131z\u0131n ad\u0131n\u0131n bas\u0131nda ge\u00e7mesi durumunda m\u00fcmk\u00fcnd\u00fcr (medyada sat\u0131n alma yaparak ya da birileri sadece sizden istedikleri i\u00e7in bahsettiklerinde bunu yapabilirsiniz). Bu, markan\u0131z\u0131n farkl\u0131 kanallardan desteklenmesini sa\u011flar. Bahsedildi\u011finiz web sitelerinin ve metinlerin payla\u015f\u0131lma say\u0131s\u0131n\u0131 takip etmek ve bu web sitelerinden ne kadar trafik \u00e7ekildi\u011fini g\u00f6rmek marka bilinirli\u011finizi takip etmek i\u00e7in harika bir y\u00f6ntem olabilir. Ba\u015fka medya kanallar\u0131nda isminize yer verilmeden \u00f6nce ve sonra etkile\u015fimi kontrol etti\u011finize emin olun.<\/li>\n<li><u>Sosyal medya etkile\u015fimi:<\/u> Markan\u0131z\u0131n ad\u0131n\u0131n bas\u0131nda ge\u00e7mesi durumunda m\u00fcmk\u00fcn olan durumdur. Bunu medyada sat\u0131n al\u0131m yaparak veya birilerinin g\u00f6n\u00fcll\u00fc olarak markan\u0131zdan bahsetmesi ile elde edebilirsiniz. Bu, markan\u0131z\u0131n farkl\u0131 kanallardan desteklenmesini sa\u011flar. Bahsedildi\u011finiz web sitelerinin ve metinlerin payla\u015f\u0131lma say\u0131s\u0131n\u0131 takip etmek ve bu web sitelerinden ne kadar trafik \u00e7ekildi\u011fini g\u00f6rmek marka bilinirli\u011finizi takip etmek i\u00e7in ba\u015far\u0131l\u0131 bir y\u00f6ntem olabilir. Ba\u015fka medya kanallar\u0131nda isminize yer verilmeden \u00f6ncesinde ve sonras\u0131nda etkile\u015fimi kontrol etti\u011finize emin olun.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nasil_Optimize_Edilir\"><\/span><strong>Marka Bilinirli\u011fi Nas\u0131l Optimize Edilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>1. Marka bilinirli\u011fi anketine giri\u015f yaparak ba\u015flayal\u0131m. Bu anket, hedef kitlenizin mevcut durumda markan\u0131z\u0131 ne kadar bildi\u011fini \u00f6l\u00e7en bir ankettir. Demografik verileri kullanarak m\u00fc\u015fterilerinizin markan\u0131z\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc net bir \u015fekilde anlaman\u0131za yard\u0131mc\u0131 olur ve b\u00f6ylece hedef kitlenizde marka bilinirli\u011finizi art\u0131rmak i\u00e7in bir pazarlama stratejisi olu\u015fturman\u0131za olanak sa\u011flar.<br \/>\nAnketinizi haz\u0131rlarken a\u015fa\u011f\u0131daki metrikler marka bilinirli\u011fi pazarlama hedeflerinizin bir par\u00e7as\u0131 olmal\u0131:<\/li>\n<\/ol>\n<ul>\n<li>Marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131<\/li>\n<li>Marka tan\u0131n\u0131rl\u0131\u011f\u0131<\/li>\n<li>Marka kimli\u011fi<\/li>\n<li>Marka imaj\u0131<\/li>\n<li>Marka g\u00fcvenilirli\u011fi<\/li>\n<li>Marka sadakati<\/li>\n<li>M\u00fc\u015fteri profilinizi belirleyin<\/li>\n<\/ul>\n<ol>\n<li>1. Marka bilinirli\u011fi kampanyas\u0131 y\u00fcr\u00fctmek de i\u015fe yarar bir y\u00f6ntem olacakt\u0131r. Marka bilinirli\u011fi kampanyas\u0131, ana hedefiniz i\u00e7in test y\u00fcr\u00fctmek ve potansiyel m\u00fc\u015fteri kazanmak i\u00e7in yap\u0131lan bir pazarlama kampanyas\u0131d\u0131r.\n<ol>\n<li>Metrikler nas\u0131l belirlenir? Hangi metrikleri se\u00e7melisiniz?: \u0130\u015fte, ba\u015flaman\u0131za yard\u0131mc\u0131 olacak baz\u0131 metrikler:\n<ol>\n<li>G\u00f6r\u00fcnt\u00fclenme (Impression)<\/li>\n<li>\u00dccretli g\u00f6r\u00fcnt\u00fclenme<\/li>\n<li>Do\u011frudan web sitesi oturumlar\u0131<\/li>\n<li>Banner reklamlar\u0131<\/li>\n<li>Sosyal medya takip\u00e7ileri<\/li>\n<li>Sosyal g\u00f6r\u00fcnt\u00fcleme<\/li>\n<li>Sosyal etkile\u015fim<\/li>\n<li>Bas\u0131n b\u00fclteni aramas\u0131<\/li>\n<li>\u00c7evrimi\u00e7i inceleme ve yorumlar<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Daha geni\u015f bir kitlede bilinen bir markan\u0131n size sa\u011flayaca\u011f\u0131 g\u00fc\u00e7 ink\u00e2r edilemez, siz de t\u00fcm bu ipu\u00e7lar\u0131 sayesinde optimizasyona ve markan\u0131z\u0131 takibe ba\u015flayabilirsiniz. Fakat unutmay\u0131n ki logonuz, marka ad\u0131n\u0131z, web siteniz ve hatta \u00fcr\u00fcn\u00fcn\u00fcz marka stratejinizin bir par\u00e7as\u0131 de\u011fildir. Bunlar marka kimli\u011finizi olu\u015fturan unsurlard\u0131r. Bu farka dikkat etmezseniz bir marka imaj\u0131 stratejisi geli\u015ftirmeniz olduk\u00e7a zorla\u015ft\u0131r\u0131r, bu da marka bilinirli\u011finizi negatif etkiler. Bol \u015fans dileriz!<\/p>\n\n            <style>\n                #mica_ecta_2.mica_ecta_layout{\n                    padding-top: 20px !important;\n                    padding-bottom: 20px !important;\n                    padding-left: 30px !important;\n                    padding-right: 30px !important;\n                    border-radius: 10px !important;\n                    background-color: #00a3d7 !important;\n                    text-align: left !important;\n                }\n\n                #mica_ecta_2 .mica_ecta_title{\n                    font-size: 28px !important;\n                    font-weight: 700 !important;\n                    color: #ffffff !important;\n                    line-height: 1.3 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 0.5rem !important;\n                }\n\n                #mica_ecta_2 .mica_ecta_text{\n                    font-size: 16px !important;\n                    font-weight: 400 !important;\n                    color: #ffffff !important;\n                    line-height: 1.5 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 1rem !important;\n                }\n                \n                #mica_ecta_2 .mica_ecta_btn{\n                    font-size: 16px !important;\n                    font-weight: 700 !important;\n                    color: #1b1b1b !important;\n                    background-color: #f1f51b !important;\n                    padding-top: 8px !important;\n                    padding-bottom: 8px !important;\n                    padding-left: 16px !important;\n                    padding-right: 16px !important;\n                    border-radius: 6px !important;\n                    text-decoration: none !important;\n                    outline: none !important;\n                    transition: all 0.3s ease !important;\n                    margin-top: 5px !important;\n                    display: inline-block !important;\n                }\n                \n                #mica_ecta_2 .mica_ecta_btn:hover{\n                    color: #ffffff !important;\n                    background-color: #f45b69 !important;\n                }\n            <\/style>\n            <div id='mica_ecta_2' class='mica_ecta_layout'><h3 class='mica_ecta_title'>Profesyonel Terc\u00fcme Hizmetleri<\/h3><p class='mica_ecta_text'>Belgelerinizin 120\u2019den fazla dilde profesyonel bir terc\u00fcman taraf\u0131ndan 24 saat teslimatla terc\u00fcme edilmesini ve onaylanmas\u0131n\u0131 sa\u011flay\u0131n.<\/p><a href='https:\/\/www.protranslate.net\/tr\/siparis\/' class='mica_ecta_btn' target=&#039;_blank&#039;>Hemen Teklif Al\u0131n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marka bilinirli\u011fi seviyenizi optimize ederek hedef pazar kitlelerinize ula\u015fman\u0131z\u0131 olduk\u00e7a kolayla\u015ft\u0131rabilirsiniz. G\u00f6z ard\u0131 edilemeyecek bir ger\u00e7ek olan marka bilinirli\u011fi, \u00e7eviri i\u015flemlerinde de firma, \u00fcr\u00fcn veya web siteleri i\u00e7in \u00f6nem arz etmektedir.<\/p>\n","protected":false},"author":2,"featured_media":4403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[71,65],"tags":[],"class_list":["post-2920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel-tr","category-tercume"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka Bilinirli\u011fi: \u00c7eviri Hizmetleri \u0130\u00e7in \u00d6nemli Fakt\u00f6r<\/title>\n<meta name=\"description\" content=\"Pazarlama hedefleri konusunda g\u00f6z ard\u0131 edilemeyecek bir ger\u00e7ek de marka bilinirli\u011fi! 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