{"id":2812,"date":"2023-10-25T15:26:46","date_gmt":"2023-10-25T15:26:46","guid":{"rendered":"https:\/\/www.protranslate.net\/blog\/?p=2812"},"modified":"2024-03-15T12:53:28","modified_gmt":"2024-03-15T12:53:28","slug":"how-to-measure-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.protranslate.net\/blog\/en\/how-to-measure-brand-awareness\/","title":{"rendered":"Measure Brand Awareness With Key Metrics"},"content":{"rendered":"<p>Creating, maintaining and developing brand awareness is a difficult yet crucial task. As a translator, it is very valuable to have this understanding in mind and can help you create more beneficial content for your client. So let\u2019s break it down by what brand awareness is and how to measure brand awareness with key metrics for optimization.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.protranslate.net\/blog\/en\/how-to-measure-brand-awareness\/#Definition_of_Brand_Awareness\" title=\"Definition of Brand Awareness\">Definition of Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.protranslate.net\/blog\/en\/how-to-measure-brand-awareness\/#Real-Life_Example\" title=\"Real-Life Example\">Real-Life Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.protranslate.net\/blog\/en\/how-to-measure-brand-awareness\/#How_To_Measure_Brand_Awareness\" title=\"How To Measure Brand Awareness\">How To Measure Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.protranslate.net\/blog\/en\/how-to-measure-brand-awareness\/#How_to_Optimize_Brand_Awareness\" title=\"How to Optimize Brand Awareness\">How to Optimize Brand Awareness<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Definition_of_Brand_Awareness\"><\/span>Definition of Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand awareness is a marketing term that indicates the level at which a consumer recognizes a brand by its name. Why is this important? Because brands that have a high level of brand awareness will generate more sales and revenue than a brand with a low level of brand awareness. Put simply: This is because when consumers are presented with various options of the same product, they are more likely to go with the one they recognize. It means it has a certain level of respectability and possibly higher quality within the consumer\u2019s mind.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real-Life_Example\"><\/span><strong>Real-Life Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best examples of a brand with high brand awareness is Coca-Cola. Without its label, most people are unable to differentiate between sodas, but because it has established very strong, global brand recognition most consumers will buy Coca-Cola over any other type of soda.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Measure_Brand_Awareness\"><\/span><strong>How To Measure Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few metrics and strategies you can use to test and measure your brand awareness. After all, if you don\u2019t know your starting point, you won\u2019t be able to strategize reaching a higher level of brand awareness.<\/p>\n<ol>\n<li><u>Analyzing Your Direct Traffic: <\/u>These are the users that typed your brand name directly into their browser. It means they remembered your brand or website and have a brand recall. Do some market research, establish a benchmark, and see where your brand falls in comparison.<\/li>\n<li><u>Utilizing Earned Media: <\/u>This is when your brand is mentioned in the press (you can either do this through media buying or simply because they want to mention you). This allows your brand to be boosted from other channels. Tracking the number of other websites you are mentioned in and the number of times the articles were shared, and seeing what traffic came from those websites can be a great way of tracking your brand awareness. Be sure to check engagement both before and after you are mentioned in other media channels. To increase your brand exposure in foreign markets you might want to learn more about\u00a0<a href=\"https:\/\/www.protranslate.net\/en\/press-release-translation\/\">press release translation service<\/a>.<\/li>\n<li><u>Social Media Engagement: <\/u>By simply looking at your posts and blogs you can take a look at your engagement metrics. The higher they are, and the bigger your reach the better your brand awareness. Test different types of content and images, see what gets the most results, and focus on creating more of that type of content going forward.\u00a0Read about the\u00a0<a href=\"https:\/\/www.protranslate.net\/blog\/en\/social-media-and-globalization\/\">social media globalization in here<\/a>.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Brand_Awareness\"><\/span><strong>How to Optimize Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with an introduction of brand awareness survey. This is a survey that is able to measure your target audience\u2019s existing awareness of your brand. Done by capturing demographic data and allowing you to clearly see and understand how your consumers view your brand, and with that: Create a strategy to improve your brand awareness within your target audience.<\/p>\n<p>When creating your brand awareness survey, the following metrics should be a part of your Brand Awareness marketing objectives:<\/p>\n<ul>\n<li>Brand recall<\/li>\n<li>Brand recognition<\/li>\n<li>Brand identity<\/li>\n<li>Brand image<\/li>\n<li>Brand Trust<\/li>\n<li>Brand Loyalty<\/li>\n<li>Identify your customer profile<\/li>\n<\/ul>\n<p>Running a brand awareness campaign can also help. A brand awareness campaign is a marketing campaign with the main goal of not only testing brand awareness but gaining lead conversions.<\/p>\n<p>How to build brand awareness metrics and know which ones to pick?<strong>\u00a0<\/strong>Here are some great metrics to get you started:<\/p>\n<ol>\n<li>Search impressions<\/li>\n<li>Paid impressions<\/li>\n<li>Direct website sessions<\/li>\n<li>Advertising banner ad sessions<\/li>\n<li>Social followers<\/li>\n<li>Social impressions<\/li>\n<li>Social engagement<\/li>\n<li>Press release search<\/li>\n<li>Online reviews<\/li>\n<\/ol>\n<p>The power of brand awareness is undeniable, but with all of these tips, you should be able to get started in optimizing and tracking. Just one last quick tip: Your logo, brand name, website, and even your product ARE NOT a part of your brand strategy. They are a part of your brand identity. Separating this is extremely important. Without this differentiation, it will be very difficult to start a brand image strategy development and improve your brand awareness. Good luck!<\/p>\n\n            <style>\n                #mica_ecta_1.mica_ecta_layout{\n                    padding-top: 20px !important;\n                    padding-bottom: 20px !important;\n                    padding-left: 30px !important;\n                    padding-right: 30px !important;\n                    border-radius: 10px !important;\n                    background-color: #00a3d7 !important;\n                    text-align: left !important;\n                }\n\n                #mica_ecta_1 .mica_ecta_title{\n                    font-size: 28px !important;\n                    font-weight: 700 !important;\n                    color: #ffffff !important;\n                    line-height: 1.3 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 0.5rem !important;\n                }\n\n                #mica_ecta_1 .mica_ecta_text{\n                    font-size: 16px !important;\n                    font-weight: 400 !important;\n                    color: #ffffff !important;\n                    line-height: 1.5 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 1rem !important;\n                }\n                \n                #mica_ecta_1 .mica_ecta_btn{\n                    font-size: 16px !important;\n                    font-weight: 700 !important;\n                    color: #1b1b1b !important;\n                    background-color: #f1f51b !important;\n                    padding-top: 8px !important;\n                    padding-bottom: 8px !important;\n                    padding-left: 16px !important;\n                    padding-right: 16px !important;\n                    border-radius: 6px !important;\n                    text-decoration: none !important;\n                    outline: none !important;\n                    transition: all 0.3s ease !important;\n                    margin-top: 5px !important;\n                    display: inline-block !important;\n                }\n                \n                #mica_ecta_1 .mica_ecta_btn:hover{\n                    color: #ffffff !important;\n                    background-color: #f45b69 !important;\n                }\n            <\/style>\n            <div id='mica_ecta_1' class='mica_ecta_layout'><h3 class='mica_ecta_title'>Certified Translation Services<\/h3><p class='mica_ecta_text'>Get your documents translated and certified by a professional translator in 120+ languages with 24 hour delivery.<\/p><a href='https:\/\/www.protranslate.net\/en\/order\/?certified=1' class='mica_ecta_btn' target=&#039;_blank&#039;>Get a Quote<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building brand awareness is a complex task which includes building brand identity, measuring brand awareness metrics, creating communication channels just to name few&#8230; In this blog post, we are going to explain the role of brand awareness, key metrics to measure it and reveal some secrets that might help your brand to grow its brand fans and brand ambassadors naturally. Learn more&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[85],"tags":[],"class_list":["post-2812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measure Brand Awareness With Key Metrics - Protranslate Blog<\/title>\n<meta name=\"description\" content=\"Learn How To Measure Your Brand Awareness and Optimize Brand Awareness. 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