\nLanguages<\/strong><\/td>\nPercentage of Use<\/strong><\/td>\n<\/tr>\n\n| English<\/td>\n | 53.8%<\/td>\n<\/tr>\n | \n| Russian<\/td>\n | 6.1%<\/td>\n<\/tr>\n | \n| German<\/td>\n | 6.0%<\/td>\n<\/tr>\n | \n| Spanish<\/td>\n | 4.9%<\/td>\n<\/tr>\n | \n| French<\/td>\n | 4.0%<\/td>\n<\/tr>\n | \n| Japanese<\/td>\n | 3.5%<\/td>\n<\/tr>\n | \n| Portuguese<\/td>\n | 2.9%<\/td>\n<\/tr>\n | \n| Italian<\/td>\n | 2.4%<\/td>\n<\/tr>\n | \n| Persian<\/td>\n | 2.0%<\/td>\n<\/tr>\n | \n| Polish<\/td>\n | 1.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n <\/span>Website Localization for E-Commerce by Numbers<\/span><\/h2>\nNow, let’s have a close look at why the rate of contents over the Internet is high in these languages and the advantages it will offer you to provide these languages on your website.<\/p>\n English (53.8%)<\/strong><\/h3>\nOver 1.5 billion people can speak English all over the world, and since English is also the language of the Internet world, the rate of contents in this language is quite high. Especially if you would like to attract the foreigners in Turkey to your website, or to go global, having your website translated into English could be a good starting point.<\/p>\n Russian (6.1%)<\/strong><\/h3>\nRussian, the second most popular language over the Internet, is spoken in Russia and Belarus as well as in Kyrgyzstan, Kazakhstan and Ukraine. In order to have access to your potential customers and to pop up in the search results related to your products and services in these countries, adding Russian to your website will create a big difference.<\/p>\n German (6.0%)<\/strong><\/h3>\nGermany is one of the countries in West Europe where e-commerce is growing the fastest. 90% of Internet users in this country are buying online. By 2020, it is estimated that 22 million people will buy online through foreign websites. German people consider it important to be given German language choice in global shopping websites. \u00a0The percentage of those who state that they may shop from global brands that are not localized is only 56%. (This rate is the lowest among the countries included in the research.)<\/p>\n Spanish (4.9%)<\/strong><\/h3>\nSpanish, spoken by 427 million people, is the second most common language in the world and the fourth most popular in the digital world. While it is so commonly used all over the world, the rate of Spanish content over the Internet is only 4.9%.\u00a0 Your potential Spanish-speaking customers would be happy to visit your e-commerce site in their own language.<\/p>\n French (4%)<\/strong><\/h3>\nFrance is the poorest among the European countries in terms of speaking English, so presenting your product or service to this country in French will make them accept your website and understand you better, which will soon increase the turnover rate of your investments.<\/p>\n Japanese (3.5%)<\/strong><\/h3>\nJapan has the lowest success rate in proficiency exams such as TOEFL iBT among Asian countries. Since your potential customers cannot speak English at a sufficient level, they prefer not to shop at websites not offering Japanese language option. On the other hand, almost all trade and shopping in Japan is done online. As a matter of fact, in the surveys done, 48% of Japanese people occupy the top of the list in the global survey rating by stating that “they can buy everything from the Internet.” In addition to providing Japanese option on your website, carrying out digital marketing practices compatible with the language and culture of this country will facilitate your access to Japanese-speaking target audience.<\/p>\n Portuguese (2.9%)<\/strong><\/h3>\nThe number of people who speak Portuguese as their native language is higher than the total number of native speakers of French and German. About 60% of Portuguese speakers are Internet users, and 20% of them shop online from different countries. You may consider localizing your website into Portuguese.<\/p>\n Italian (2.4%)<\/strong><\/h3>\nMore than 70 million people, particularly in Italy and Switzerland, speak Italian as their official language throughout the world. Italy ranks 5th in the European e-commerce market. 68% of Italians use the Internet and 34% shop online over the Internet. The customer loyalty rate in online shopping in Italy is 50%, which means that in case your potential Italian-speaking customer is satisfied with shopping from you, the probability that s\/he will trust you and prefer you again is quite high.<\/p>\n Persian (2.0%)<\/strong><\/h3>\nE-commerce sites that go global have a high chance of success in Iran. If you can give the opportunity to Iranian Internet users who cannot shop at huge e-commerce sites such as Amazon and eBay due to American sanctions that pushes them to shop in their own language, their chances of preferring you will increase significantly. You might consider benefiting from localization service for a website in Persian.<\/p>\n Polish (1.8%)<\/strong><\/h3>\n54% of Internet users in Poland shop online. 16% of these people prefer to shop at global e-commerce sites. The Polish especially choose to buy products unavailable in their country. Therefore, one of the greatest factors that leads your potential customers to buying your products and services is that they understand the details of the different products or services you offer.<\/p>\n <\/span>The Importance of Website Localization for E-commerce<\/span><\/h2>\nThe countries in which you decide to invest may differ depending on the product or service you present, but no matter what country you enter into the market of, addressing your potential customers in the target countries in their native language on your website will cause them to adopt and trust you and to build an inner bond with your brand.<\/p>\n If you would like to make profits in foreign exchange, you can localize your website in more than 60 languages on our Website Localization<\/a> page.<\/p>\n\n | | |