{"id":1666,"date":"2024-03-08T15:18:04","date_gmt":"2024-03-08T15:18:04","guid":{"rendered":"https:\/\/www.protranslate.net\/blog\/?p=1666"},"modified":"2024-05-31T17:34:44","modified_gmt":"2024-05-31T14:34:44","slug":"is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz","status":"publish","type":"post","link":"https:\/\/www.protranslate.net\/blog\/tr\/is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz\/","title":{"rendered":"\u0130\u015finizi Yerelle\u015ftirirken Nelere Dikkat Etmelisiniz?"},"content":{"rendered":"<p>Lokalizasyon ne demek? Lokalizasyon veya di\u011fer ad\u0131yla yerelle\u015ftirme, belgelerin belirlenmi\u015f bir hedef kitleye uygun olarak uyarlanmas\u0131 i\u015flemidir. \u0130letilmek istenen mesaj\u0131n d\u00fcnyan\u0131n her k\u00f6\u015fesinde ayn\u0131 etkiye sahip olmas\u0131 i\u00e7in kelime kelime \u00e7evirmek yerine hedeflenen kitlenin k\u00fclt\u00fcrel normlar\u0131n\u0131 d\u00fc\u015f\u00fcnerek yap\u0131lan uyarlamalar daha verimlidir. Lokalizasyon \u015firketlerin \u00fcr\u00fcnlerini veya hizmetlerini yabanc\u0131 kitlelere a\u00e7may\u0131 hedeflemesi \u00fczerine s\u0131k s\u0131k ba\u015fvurduklar\u0131 bir y\u00f6ntemdir. Bu makalemizde i\u015finizi yerelle\u015ftirirken nelere dikkat etmelisiniz sorusuna cevap verecek ve s\u00fcreci sorunsuz bir \u015fekilde tan\u0131mlaman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131z.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz\/#Dogru_Marka_Tanimlamasi_ve_Konumlandirma\" title=\"Do\u011fru Marka Tan\u0131mlamas\u0131 ve Konumland\u0131rma\">Do\u011fru Marka Tan\u0131mlamas\u0131 ve Konumland\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz\/#Kulturel_Farkliliklar\" title=\"K\u00fclt\u00fcrel Farkl\u0131l\u0131klar\">K\u00fclt\u00fcrel Farkl\u0131l\u0131klar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz\/#Dilin_Onemi_ve_Kullanici_Tecrubesi\" title=\"Dilin \u00d6nemi ve Kullan\u0131c\u0131 Tecr\u00fcbesi\">Dilin \u00d6nemi ve Kullan\u0131c\u0131 Tecr\u00fcbesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.protranslate.net\/blog\/tr\/is-yerellestirme-surecinde-nelere-dikkat-etmelisiniz\/#Sonuc\" title=\"Sonu\u00e7\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dogru_Marka_Tanimlamasi_ve_Konumlandirma\"><\/span><strong>Do\u011fru Marka Tan\u0131mlamas\u0131 ve Konumland\u0131rma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yerelle\u015ftirme, bir \u015firketin yeni pazar aray\u0131\u015f\u0131n\u0131n yerel operasyonlara d\u00f6n\u00fc\u015fmesinde \u00e7ok \u00f6nemli ve mutlaka do\u011fru planlanmas\u0131 gereken bir ara\u00e7t\u0131r. \u00d6zellikle temel pazarlama prensipleri a\u00e7\u0131s\u0131ndan, yerelle\u015ftirilecek markan\u0131n ya da bir \u015firketinin, yeni pazar\u0131n dinamiklerini kavr\u0131yor olmas\u0131 \u00e7ok \u00f6nemli bir yer tutar.<\/p>\n<p>Geli\u015fmi\u015f \u00fclkelerde geni\u015f bir operasyon a\u011f\u0131na sahip \u015firketler, geli\u015fmekte olan ekonomilerde kendilerini yeniden konumland\u0131rma konusunda \u00f6nemli ad\u0131mlar atmal\u0131d\u0131r. \u00d6rne\u011fin \u0130talya k\u00f6kenli bir marka olan Armani, Avrupa giri\u015fimlerinde kendisini orta-\u00fcst s\u0131n\u0131f olarak konumland\u0131r\u0131rken, T\u00fcrkiye gibi geli\u015fmekte olan \u00fclkelere \u00fcst s\u0131n\u0131f m\u00fc\u015fterileri hedefleyerek girmi\u015ftir. Bu yakla\u015f\u0131m, \u015firketin pazar\u0131n dinamiklerini anlamas\u0131 sayesinde marka de\u011ferine global anlamda olumlu katk\u0131 sa\u011flam\u0131\u015ft\u0131r ve \u00f6nemli bir i\u015f yerelle\u015ftirme \u00f6rne\u011fidir. K\u0131sacas\u0131, her yeni yerel pazar kendi dinamiklerine sahiptir ve yerelle\u015ftirme, pazar\u0131n do\u011fru anla\u015f\u0131lmas\u0131yla ba\u015flamaktad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kulturel_Farkliliklar\"><\/span><strong>K\u00fclt\u00fcrel Farkl\u0131l\u0131klar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yerelle\u015ftirme konusunda bir di\u011fer \u00f6nemli fakt\u00f6r, \u00fclkeler hatta kentler \u00f6zelinde k\u00fclt\u00fcrel farkl\u0131l\u0131klar\u0131n\u0131n iyice kavranmas\u0131d\u0131r. Web sitesi g\u00fcncellemesinden reklam kampanyalar\u0131na kadar her ad\u0131mda yeni pazar\u0131n k\u00fclt\u00fcrel yap\u0131s\u0131n\u0131 anlayabilmek olduk\u00e7a \u00f6nemlidir. Yap\u0131lan ara\u015ft\u0131rmalar, globalle\u015fme yolunda ilerleyen markalar\u0131n yapt\u0131\u011f\u0131 en yayg\u0131n yerelle\u015ftirme hatalar\u0131n\u0131n k\u00fclt\u00fcrel farkl\u0131l\u0131klar yeterince anlayamamalar\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r.<\/p>\n<p>\u00d6rne\u011fin Avrupa pazar\u0131nda reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n k\u0131sa ve e\u011flenceli olmas\u0131 t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131yken, uzak do\u011fuda beklentiler reklamlar\u0131n bir hikayesinin olmas\u0131 dolay\u0131s\u0131yla uzun olmas\u0131d\u0131r. Bu beklentileri anlayamam\u0131\u015f bir \u015firket \u00fcr\u00fcn-pazar dengesini buldu\u011fu halde yerel markalar\u0131n domine etti\u011fi pazarlarda ba\u015far\u0131l\u0131 olamaz. Lokalizasyon s\u00fcreci birtak\u0131m yerel \u015firket ve profesyoneller ile ortak \u00e7al\u0131\u015fmay\u0131 gerektirmektedir. Bu \u00e7al\u0131\u015fman\u0131n verimlili\u011fi ortak \u00e7al\u0131\u015f\u0131lan yap\u0131lar\u0131n pazara ve yerel k\u00fclt\u00fcre hakim olmas\u0131yla do\u011frudan alakal\u0131d\u0131r. Yani \u015firketinizin bir b\u00f6lgedeki yerelle\u015ftirme operasyonlar\u0131n\u0131 yapmas\u0131 i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z yap\u0131lar\u0131 do\u011fru se\u00e7meli ve s\u00fcrekli ileti\u015fim halinde s\u00fcreci y\u00f6netmelisiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dilin_Onemi_ve_Kullanici_Tecrubesi\"><\/span><strong>Dilin \u00d6nemi ve Kullan\u0131c\u0131 Tecr\u00fcbesi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u00fclt\u00fcrel farkl\u0131lardan ayr\u0131 olarak dilin \u00f6nemi de b\u00fcy\u00fck \u00f6nem arz eder ve pek \u00e7ok \u015firket bu konuyu yeterince iyi anlamad\u0131\u011f\u0131ndan hata yapmalar\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Dil \u00f6zelinde, alfabe ve anlam farkl\u0131l\u0131klar\u0131, en kritik noktalard\u0131r ve kullan\u0131c\u0131 tecr\u00fcbesini her anlamda etkilemektedir. Bu konuda yap\u0131lan hatalar hem marka de\u011ferine zarar vermekte hem de ciddi maliyetler olu\u015fturmaktad\u0131r.<\/p>\n<p>\u00d6rne\u011fin Ford markas\u0131, Almanya pazar\u0131na \u201cProbe\u201d modelini tan\u0131tt\u0131\u011f\u0131nda, asl\u0131nda \u00e7ok h\u0131zl\u0131 bir b\u00fcy\u00fcme planlam\u0131\u015ft\u0131. Oysa Probe kelimesi Almancada test anlam\u0131na gelmekteydi ve potansiyel m\u00fc\u015fterileri, bu modeli bir test arac\u0131 olarak alg\u0131lam\u0131\u015ft\u0131. Dolay\u0131s\u0131yla sat\u0131\u015flar beklenenin \u00e7ok alt\u0131nda kald\u0131 ve firma modelin ad\u0131n\u0131 de\u011fi\u015ftirmek zorunda kald\u0131. Buna ek olarak Arap piyasas\u0131na giren pek \u00e7ok \u015firket, site tasar\u0131mlar\u0131n\u0131 g\u00fcncellemek yerine, yaln\u0131zca yaz\u0131m y\u00f6n\u00fcn\u00fc de\u011fi\u015ftirme yoluna gitti\u011finden kullan\u0131c\u0131 tecr\u00fcbesine gereken \u00f6nemi verememi\u015flerdir. \u0130\u015f lokalizasyonu s\u00fcrecinde <a href=\" https:\/\/www.protranslate.net\/blog\/tr\/mobil-uygulama-yerellestirmesi\/\">yerelle\u015ftirme<\/a> hizmeti veren \u00e7eviri \u015firketinin \u00f6nceki referanslar\u0131na dikkat edilmeli ve olabildi\u011fince profesyonel \u015firketler ile \u00e7al\u0131\u015f\u0131lmaya \u00f6zen g\u00f6sterilmelidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span><strong>Sonu\u00e7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Globalle\u015fme 1980 sonras\u0131 ekonomik s\u0131n\u0131rlar\u0131n ortadan kalkmas\u0131 anlam\u0131na gelse de pratikte bu s\u0131n\u0131rlar\u0131n kalkmas\u0131 \u015firketlere \u00f6nemli roller y\u00fcklemi\u015ftir. Bu ba\u011flamda \u00fclkeler aras\u0131nda f\u0131rsattan do\u011fan bir operasyonel ak\u0131\u015f olu\u015fmu\u015f ve bu f\u0131rsatlar\u0131 iyi de\u011ferlendiren \u015firketler \u00e7ok uluslu yap\u0131lara d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Yerelle\u015fme globalizasyon \u00e7er\u00e7evesinde \u00f6nemli bir yere sahiptir ve \u00e7ok uluslu olmay\u0131 hedefleyen \u015firketler i\u00e7in basit bir \u00e7eviri hizmetinin \u00f6tesinde yararlar sunar.<\/p>\n<p>Protranslate <a href=\"https:\/\/www.protranslate.net\/blog\/tr\/eticaret-sitesi-lokalizasyonu\/\">e-ticaret<\/a> kapsam\u0131nda b\u00fct\u00fcn yerelle\u015fme \u00e7al\u0131\u015fmalar\u0131n\u0131zda, uzman ekibiyle her an yan\u0131n\u0131zdad\u0131r. T\u00fcrkiye ve MENA b\u00f6lgesi konusundaki bilgi birikimiyle bug\u00fcne kadar y\u00fczlerce firman\u0131n yerelle\u015ftirilmesinde ba\u015far\u0131l\u0131 g\u00f6revler \u00fcstlenmi\u015ftir.<\/p>\n\n            <style>\n                #mica_ecta_2.mica_ecta_layout{\n                    padding-top: 20px !important;\n                    padding-bottom: 20px !important;\n                    padding-left: 30px !important;\n                    padding-right: 30px !important;\n                    border-radius: 10px !important;\n                    background-color: #00a3d7 !important;\n                    text-align: left !important;\n                }\n\n                #mica_ecta_2 .mica_ecta_title{\n                    font-size: 28px !important;\n                    font-weight: 700 !important;\n                    color: #ffffff !important;\n                    line-height: 1.3 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 0.5rem !important;\n                }\n\n                #mica_ecta_2 .mica_ecta_text{\n                    font-size: 16px !important;\n                    font-weight: 400 !important;\n                    color: #ffffff !important;\n                    line-height: 1.5 !important;\n                    margin-top: 0 !important;\n                    margin-bottom: 1rem !important;\n                }\n                \n                #mica_ecta_2 .mica_ecta_btn{\n                    font-size: 16px !important;\n                    font-weight: 700 !important;\n                    color: #1b1b1b !important;\n                    background-color: #f1f51b !important;\n                    padding-top: 8px !important;\n                    padding-bottom: 8px !important;\n                    padding-left: 16px !important;\n                    padding-right: 16px !important;\n                    border-radius: 6px !important;\n                    text-decoration: none !important;\n                    outline: none !important;\n                    transition: all 0.3s ease !important;\n                    margin-top: 5px !important;\n                    display: inline-block !important;\n                }\n                \n                #mica_ecta_2 .mica_ecta_btn:hover{\n                    color: #ffffff !important;\n                    background-color: #f45b69 !important;\n                }\n            <\/style>\n            <div id='mica_ecta_2' class='mica_ecta_layout'><h3 class='mica_ecta_title'>Profesyonel Terc\u00fcme Hizmetleri<\/h3><p class='mica_ecta_text'>Belgelerinizin 120\u2019den fazla dilde profesyonel bir terc\u00fcman taraf\u0131ndan 24 saat teslimatla terc\u00fcme edilmesini ve onaylanmas\u0131n\u0131 sa\u011flay\u0131n.<\/p><a href='https:\/\/www.protranslate.net\/tr\/siparis\/' class='mica_ecta_btn' target=&#039;_blank&#039;>Hemen Teklif Al\u0131n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lokalizasyon ne demek? Lokalizasyon veya di\u011fer ad\u0131yla yerelle\u015ftirme, belgelerin belirlenmi\u015f bir hedef kitleye uygun olarak uyarlanmas\u0131 i\u015flemidir. \u0130letilmek istenen mesaj\u0131n d\u00fcnyan\u0131n her k\u00f6\u015fesinde ayn\u0131 etkiye sahip olmas\u0131 i\u00e7in kelime kelime \u00e7evirmek yerine hedeflenen kitlenin k\u00fclt\u00fcrel normlar\u0131n\u0131 d\u00fc\u015f\u00fcnerek yap\u0131lan uyarlamalar daha verimlidir. Lokalizasyon \u015firketlerin \u00fcr\u00fcnlerini veya hizmetlerini yabanc\u0131 kitlelere a\u00e7may\u0131 hedeflemesi \u00fczerine s\u0131k s\u0131k ba\u015fvurduklar\u0131 bir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015f Yerelle\u015ftirme S\u00fcrecinde Nelere Dikkat Edilmeli? | Protranslate Blog<\/title>\n<meta name=\"description\" content=\"Yerelle\u015ftirme ile i\u015finizi ile k\u00fcreselle\u015fmeyi mi planl\u0131yorsunuz? 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